Guinness #keepthelightson

 

Before Christmas 2020, Guinness worked with pubs across Ireland on an initiative to have Christmas Lights on display during the month even though most pubs if not all, we’re unable to open due to the pandemic. Below is an example of how a project could be quickly turned around. The image of the storehouse used in the creative came from Ogilvy.

 
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Branding: Digital Effect 2