4T.IE
Website, Outdoor Advertising, Video Editing, Photography (campaign), and Marketing Materials
Project Background
To celebrate 40 years, PML Group ran their own national Outdoor ad campaign – 4T – across multiple formats and environments, to showcase the power of Out of Home media in 2022.
This campaign used a variety of mediums across the month-long campaign. My role in this was to create the website, design the Outdoor Advertising creative, photograph and video capture of some of the formats used, video editing, and various marketing materials for pre and post-campaign.
Campaign Video
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Campaign Video 〰️
While this was done in post campaign time, I edited the video and shot some of the footage (thanks again to my sister for helping out with the digital filming and volunteering to be in the footage for me). Most of the other footage, was kindly provided by the Media Owners, the other designer on the team at the time of the campaign and by PML Group inspectors.
This video gives a complete overview of the campaign from start to finish.
Website
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Website 〰️
The above photos of the website are screenshots from the videos. I completely forgot to grab photos of it before the site was removed after the year. I have laid out the results pages on the PML Group website the same way I had on the 4t.ie homepage so I have proper photos of it.
The site was created using Wordpress and the game was by a third party. Bespoke pages were sent to agencies with their own puzzle.
